Every month you delay, another institution claims the mindshare — and enrollment pipeline — that should be yours. We build, operate, and transition marketing systems for schools, colleges, universities and training institutions so you can focus on what matters while we fill your classrooms before your competition does.
Your core strength is education — curriculum, faculty, student outcomes. Marketing is an entirely different discipline, and attempting to build it in-house is expensive, distracting, and slow.
While you're deciding, competitor institutions are claiming search real estate, building AI citations, and capturing the students you should be enrolling. With a 2× higher cost to acquire students without a structured funnel, each month of delay compounds — in lost pipeline, lost brand equity, and lost ground you'll have to spend even more to recover.
We don't just run campaigns. We build systems that generate predictable enrollment pipelines.
We audit your brand, competitive landscape, current enrollment funnel, digital presence, content gaps, and technology maturity. We also analyze social and search trends to identify emerging course formats and student demand signals.
We set up CRM and marketing automation, GA4 with conversion tracking and UTM architecture, social media optimization, Google Business Profile, entity SEO schema, content calendar, and lead magnet funnels.
Full-spectrum marketing execution: content marketing (SEO, GEO, AEO), parasite SEO placements, social media management, reels and video production, paid ads, events and community building, course innovation intelligence, and weekly/monthly analytics reporting.
If you ever want to bring marketing in-house, we document every system, train your team, and hand over gradually. Most clients choose to keep us on perpetually — marketing is not your core differentiator, and our cost-plus model makes it a no-brainer.
Everything you need to attract, engage, and convert the right students — delivered by a dedicated team operating as your GTM engineering org.
SEO-optimized articles, programmatic SEO pages, parasite SEO placements, and pillar content that answers every student question.
Full management of your official handles across LinkedIn, Instagram, YouTube, X/Twitter, and Facebook with platform-optimized daily content.
Short-form and long-form video content showcasing campus life, faculty expertise, student projects, placement success, and day-in-the-life stories.
GA4 setup, conversion tracking, UTM architecture, and monthly dashboards that show exactly which channels drive inquiries and enrollments.
Career fairs, hackathons, industry expert sessions, and tech-centric events that create buzz and position your institution as a hub of activity and innovation.
We track what is trending — hybrid formats, micro-credentials, cohort-based courses, employer skill demands — and deliver a quarterly memo to guide your academic roadmap.
Marketing isn't just about promoting what exists. It's about understanding what students actually want and feeding those signals back into your institutional roadmap.
Hybrid formats, micro-credentials, weekend bootcamps, stackable certifications — we track what is gaining traction on social and search.
We analyze queries, hashtags, and content themes your target ICP is engaging with to surface unmet needs.
Skills and certifications employers are hiring for — so your curriculum stays relevant and your placement rates stay high.
New launches, pricing changes, and partnership announcements from peer institutions — so you're never caught off guard.
Every quarter, you receive a structured memo that your academic leadership can use to design new programs with proven demand, modernize existing formats, time launches to admissions cycles, and differentiate from competitors on format innovation.
We are not just a marketing vendor. We are a strategic partner that bridges market intelligence and academic planning — reducing the risk of low-enrollment courses and ensuring every new program has a built-in audience.
A predictable cadence of high-quality outputs designed to fill your enrollment pipeline.
SEO-optimized, GEO-ready, with information gain
Across 4–5 platforms, platform-optimized
Short-form video with hooks, captions, and CTAs
Monthly dashboard with attribution insights
8–12 placements on Medium, Reddit, LinkedIn, Quora
Quarterly course format & market intelligence
Managed Google/Meta/LinkedIn ad spend
Quarterly deep-dive with recommendations
You see exactly what the team costs, what the tools cost, and what our strategic fee is. Nothing hidden.
We don't do free introductory calls. Serious engagements start with a structured 90-minute diagnostic session that gives you genuine insight into your marketing posture — whether or not you proceed with us.
You will leave with a clear picture of your funnel gaps, content readiness, technology maturity, and the 3–5 highest-leverage moves you should make next. Not a sales pitch — a working session.
These are the actual costs to staff and operate your dedicated team. Passed through at cost — no markup on people or tools.
| Item | Monthly Cost (₹) | Notes |
|---|---|---|
| Content Creator (×1) | 60,000–80,000 | Articles, social copy, captions, scripts |
| Videographer / Video Editor (×1) | 50,000–70,000 | Reels, testimonials, campus content |
| Graphic Designer (×1 shared) | 30,000–40,000 | Infographics, thumbnails, ad creatives |
| Social Media Manager (×1) | 50,000–60,000 | Scheduling, community mgmt, reporting |
| Paid Ads Specialist (×1 shared) | 30,000–40,000 | Campaign setup, optimisation, A/B testing |
| Tools & Subscriptions | 30,000–50,000 | Clay AI, SEMrush, Canva Pro, Hootsuite, Looker Studio etc. |
| Office / Remote Infrastructure | 20,000–30,000 | Co-working, internet, hardware, software licenses |
| Ad Spend | Variable | Pass-through at actuals, 0% markup — you approve budgets |
| Total At-Cost Burn | ₹3,00,000–₹4,50,000 | What it takes to run this team every month |
This is our revenue — the value you cannot hire for. Strategic orchestration, thought leadership, supervision, and innovation that no single job description can capture.
| Component | Monthly Fee (₹) | What This Covers |
|---|---|---|
| GTM Strategy & Direction | 50,000–75,000 | Campaign architecture, channel mix, audience targeting, seasonality |
| Thought Leadership & Brand Positioning | 30,000–50,000 | Institutional narrative, differentiation, entity SEO, authority building |
| Supervision & Quality Control | 30,000–40,000 | Senior oversight, editorial review, brand consistency, performance audits |
| Coordination & Client Management | 30,000–40,000 | Weekly syncs, cross-functional coordination, reporting |
| Innovation & Tooling R&D | 20,000–30,000 | Algorithm changes, new platforms, AI workflow improvements |
| Total Leadership Fee | ₹1,60,000–₹2,35,000 | Institutional knowledge, pattern recognition, strategic experience |
Each tier shows the at-cost burn, our fee, and the total to you.
The same 4–5 roles at market rates would cost ₹3.5L–₹5.5L/month — including employer PF/ESI, gratuity, insurance, recruitment costs, annual hikes, severance, and a marketing head to manage them. Plus 6–9 months of trial and error building processes from scratch. You could do it — but it would be a distraction from your core business of curriculum, faculty, and student outcomes.
Most clients choose to keep us on perpetually because marketing is not their core differentiator. Our cost-plus model makes the decision economically rational and operationally effortless.
Covers discovery audit, CRM configuration, tracking infrastructure, content playbook creation, brand guidelines, and process documentation. Priced at cost + 20% coordination fee.
We designed this to be a relationship you never want to leave — not because you can't, but because it doesn't make sense to.
Your strength is curriculum, faculty, and student outcomes. Marketing is a force multiplier for those strengths — not a substitute. We complement what you do best.
Cost-plus T&M means no surprises, no hidden margins, no vendor games. You know exactly what you're paying for and why.
You get a full marketing department with senior strategic oversight — without the HR headaches, recruitment costs, or management burden.
Ramp up during peak season, dial back in off months. No layoffs, no severance, no team morale issues.
Algorithm changes, new platforms, AI tools — we handle the constant evolution so you don't have to think about it.
The operations manual, training, and gradual handover are baked into our model. You stay because it works, not because you're locked in.
You can start building your enrollment pipeline now — or watch your competitors claim the students, search rankings, and market mindshare that should be yours.
Real thinking on modern student acquisition, AI citations, and why waiting costs more than starting.
When students ask AI tools for course recommendations, your institution needs to be cited. Here's how GEO (Generative Engine Optimization) determines whether you're recommended or invisible.
Jul 2026The courses students want next are already trending on social media. We use trend analysis to identify emerging formats — micro-credentials, hybrid models, weekend bootcamps — before competitors do.
Jun 2026Most institutions leave alumni advocacy untapped. A structured referral and advocacy program can reduce cost-per-enrollment by 40% — and build credibility no ad can buy.
May 2026Book a ₹25,000 diagnostic session. You will leave with actionable insights — whether or not you choose to work with us. 50% credited if you engage within 60 days.
⏳ Only 2 engagements left this quarter. Your competition isn't waiting. Why should you?
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