Startup Advisor
Clear, hands-on advice for founders across strategy, product, and go-to-market — product-market fit, roadmap simplification, funding readiness, and growth design. No consultant theatre.
Praneet Mokkapati
Startup Advisor · CPTO · Executive Coach · Author
KJ4IFQTwenty years building products across the full lifecycle — from enterprise software for healthcare, insurance, finance, and retail to cloud-native platforms at scale, and an ML platform built from zero to production. Hands-on across cloud architecture, distributed systems, and AI/ML — just as focused on mentoring teams and shaping engineering culture.
I work as a startup advisor, CPTO, and executive coach — the Product + Technology + Marketing engine behind choiceless.in, where we act as Business Catalysts for startups, enterprises, and education builders. Beyond the technology, I help founders find product-market fit, simplify roadmaps, and get funding-ready.
I also write about parenting, relationships, and doing work that doesn't drain you. My first book, Parenting in the Age of AI, is out now.
What I Do
Helping founders and teams get clearer
CPTO
Chief Product & Technology Officer — product strategy and engineering leadership in one seat. The Product + Technology half of the choiceless.in Business Catalyst model, delivered fractionally for scaling startups across fintech, defence & sensors, and algorithmic trading.
Executive Coach
One-on-one coaching for founders and leaders — clarity, ownership, and better decisions under pressure. Built on two decades of mentoring engineers into high-performing teams.
Author
Parenting in the Age of AI — a practical book for raising future-ready kids in a hyperconnected world.
Books
Parenting in the Age of AI
Building Future-Ready Kids in a Hyperconnected World
Kids today are growing up in a world their parents never navigated. Screens, smart assistants, and AI are quietly reshaping how work, learning, and relationships actually function — and the old parenting rulebooks no longer fit.
This book is a practical guide for parents who want to stay involved without sliding into control. It shows how careers are changing, what skills genuinely matter now, and how to help a child discover what they're good at through curiosity and experimentation — not fear.
Rather than prescribing a fixed path, it offers principles that help children build durable skills, steady confidence, and the habit of adapting to whatever comes next. Written by a technologist and parent wrestling with these same questions, it's a level-headed companion for uncertain times.