Startup Advisor
Clear, hands-on advice for founders across strategy, product, and go-to-market — product-market fit, roadmap simplification, funding readiness, and growth design. No consultant theatre.
Praneet Mokkapati
Startup Advisor · CPTO · Executive Coach · Author
KJ4IFQTwenty years building products across the full lifecycle — from enterprise software for healthcare, insurance, finance, and retail to cloud-native platforms at scale, and an ML platform built from zero to production. Hands-on across cloud architecture, distributed systems, and AI/ML — just as focused on mentoring teams and shaping engineering culture.
I work as a startup advisor, CPTO, and executive coach — the Product + Technology + Marketing engine behind choiceless.in, where we act as Business Catalysts for startups, enterprises, and education builders. Beyond the technology, I help founders find product-market fit, simplify roadmaps, and get funding-ready.
I also write about parenting, relationships, and doing work that doesn't drain you. My first book, Parenting in the Age of AI, is out now.
What I Do
Helping founders and teams get clearer
CPTO
Chief Product & Technology Officer — product strategy and engineering leadership in one seat. The Product + Technology half of the choiceless.in Business Catalyst model, delivered fractionally for scaling startups across fintech, defence & sensors, and algorithmic trading.
Executive Coach
One-on-one coaching for founders and leaders — clarity, ownership, and better decisions under pressure. Built on two decades of mentoring engineers into high-performing teams.
Author
Parenting in the Age of AI and the 101 Ways How NOT to Do Business series — practical books for founders, parents, and leaders navigating a changing world.
Books
Books by Praneet Mokkapati
Parenting in the Age of AI
Kids today are growing up in a world their parents never navigated. Screens, smart assistants, and AI are quietly reshaping how work, learning, and relationships actually function — and the old parenting rulebooks no longer fit.
This book is a practical guide for parents who want to stay involved without sliding into control. It shows how careers are changing, what skills genuinely matter now, and how to help a child discover what they're good at through curiosity and experimentation — not fear.
Rather than prescribing a fixed path, it offers principles that help children build durable skills, steady confidence, and the habit of adapting to whatever comes next. Written by a technologist and parent wrestling with these same questions, it's a level-headed companion for uncertain times.
101 Ways: How NOT to Do Business
The Entrepreneur's Guide to Avoiding Expensive Mistakes, Dangerous Myths and Uncomfortable Truths. Part of the 101 Ways series: 11 books with 101 mistakes each.
101 Ways: How NOT to Work With Others in Business
Mistakes Founders Make With Employees, Customers, Partners, Investors & Others. Part of the 101 Ways series: 11 books with 101 mistakes each.
101 Ways: How NOT to Market in Business
Don't Chase Attention. Become Worth Remembering. Part of the 101 Ways series: 11 books with 101 mistakes each.
101 Ways: How NOT to Sell in Business
Selling isn't a personality trait. It's a skill. The mistakes that cost you deals and revenue. Part of the 101 Ways series: 11 books with 101 mistakes each.
101 Ways: How NOT to Use AI in Business
AI is everywhere. Using it badly is worse than not using it at all. The AI mistakes that waste money, break workflows, and create false confidence. Part of the 101 Ways series: 11 books with 101 mistakes each.
101 Ways: How NOT to Build a GTM Engine
The Hard Work of Taking Your Product to Market. The GTM mistakes that kill momentum. Part of the 101 Ways series: 11 books with 101 mistakes each.
101 Ways: How NOT to Do Digital Marketing
The Mistakes That Make Your Business Invisible Online. The digital mistakes that burn budget without building pipeline. Part of the 101 Ways series: 11 books with 101 mistakes each.